Google's Pomelli Didn't Destroy Autopost. It Proved Why You Need It.

A quick spoiler: No. In fact, it just proved exactly why you need a true automation platform more than ever.

You’ve probably seen the headlines. Google just dropped Pomelli, a new AI experiment from Google Labs that generates on-brand creative assets for businesses.

You give it your website, and it scans your "Business DNA", your colors, fonts, and tone to instantly create professional-looking images and ad copy. It’s slick, it’s impressive, and it’s from Google.

As the co-founders of Tekkeys, we’re building Autopost, an all-in-one social media automation platform.

So when a giant like Google steps into our space, we have a "gulp" moment. Did they just build a tool that makes ours obsolete?

We spent time with Pomelli, and our "gulp" moment quickly turned into a moment of clarity. Pomelli is a fantastic feature, but it’s not a solution.

It doesn't destroy Autopost. It just shines a massive spotlight on the one problem it doesn't solve.

The "So What?" Problem: The Gap Pomelli Leaves Behind

Let's walk through the user's journey with Pomelli.

1. You go to Pomelli.
2. You enter your website URL.
3. You get a set of beautiful, perfectly on-brand images and captions.
4. You download them to your computer.

...Now what?

This is the gap. This is the real work. You're left with a folder of assets and the same manual, time-consuming job you had before:

• You still have to manually log in to LinkedIn, Facebook, Instagram, X, and every other platform.
• You still have to figure out the best time to post for each audience.
• You still have to set a reminder to post it at that exact time.
• You still have to track the performance by logging back into every single platform to see what worked.
• You still have to repeat this entire manual process tomorrow, and the day after, and the day after that.

Pomelli is like an AI-powered chef that hands you a box of perfectly chopped, high-quality ingredients. But you're still the one who has to cook the meal, serve it, and wash all the dishes.

Autopost Isn't an Ingredient. It's the Entire Automated Kitchen.

This is the fundamental difference. Autopost wasn't built to just make content; it was built to automate the entire workflow.

It's the difference between an asset generator and an automation engine.

Pomelli solves a visual consistency problem. Autopost solves a workflow and time problem.

A Feature is Not a Platform

We're excited about tools like Pomelli. They push the industry forward and democratize high-quality design, which is great for everyone.

But we're not worried.

We know that for busy founders, marketers, and creators, the real bottleneck isn't just thinking of what to post. It's the entire, relentless, manual process of scheduling, publishing, and tracking, day in and day out.

That's the problem we solve.

So, no, Google Pomelli didn't destroy Autopost. It just made our mission crystal clear.

Google built a great feature. We built the complete solution.

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